W06 · Field exercise

The Pitch

Stage the room, frame the motive, offer deniability, and close without creating a panic.

Subject A from the targeting week has agreed to a private coffee. You will name the relationship tonight or lose six months. Build the pitch.

  1. 01

    Where do you sit the conversation?

  2. 02

    How do you frame the motive?

  3. 03

    What deniability do you offer them?

  4. 04

    The close.